About Us
Amáli Designer, Sara Freedenfeld, discovered her passion for making jewelry while backpacking through South America. In Chile, she learned to combine natural elements with knotted strings to form intricate wearable art. In Venezuela, she met an artist who taught her how to link and mold metal.
Drawing inspiration from the natural landscapes and vibrant textiles that colored her travels, Sara set out to create a line of jewelry that unites the simplicity of handcrafted artistry with the glamour of high fashion.
Using 18k gold and a wide array of gemstones, Amáli pieces have a fabric-like sensibility, created by intricately weaving chains and stones to create rich, fluid textures.
Sara named her company Amáli after her grandmother - a bold, confident woman who embodies the spirit of the brand and all of the women who appreciate beautiful jewelry but are not defined by it.
The stone comes first
“Sometimes I am bewildered that these awe-inspiring specimens come out of the earth and clay. I try to design with simplicity, framing each natural masterpiece so that the stone remains center stage.”
When Sara sources stones for Amáli Jewelry’s collection, she looks for gemstones with that indefinable special something – a rugged shape, a vibrant color, a beautiful imperfection. She handpicks each gem, searching through Opal, Morganite, Tourmaline, Emerald, Moonstone and more until she feels drawn to the stone.
Many other jewelry brands use a manufacturing process called casting, in which a mold is used to create many identical metal settings that are then set with stones. This allows for easy mass production, but it also means that the stone must follow the setting.
For Amáli, the stone comes first. Sara’s settings are individually handmade- never cast- so that she can custom fit each 18k yellow gold setting to its stone, building a one-of-a-kind artwork around each special gem.
What makes Amáli unique
“I am inspired to make pieces for the woman who sees jewelry no differently than the art she displays on the walls of her home. She appreciates beautiful things, but she’s not hungry for symbols of status and wealth.”
Sara was never classically trained in jewelry making, therefore her approach to her craft is truly one-of-a-kind. Her signature textile-inspired technique is a glorious hybrid of artistic inspiration. Spectacular gemstones are showcased in shining 18k gold; creating the fluid, seductive feel of fabric.
Every Amáli jewel is handmade to precisely craft each element, down to individual gold head pins and jump rings. Some designs are woven in a way that makes them feel like golden cloth. While others have more subtle textile influences in the form of braided details or chain embellishments.
Sara’s philosophy is that jewelry should be comfortable and easy to wear. These treasures are meant to be enjoyed every day, rather than being tucked away in a safe.